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An Amazing Social Media Campaign

March 29, 2010 in Technology with 6 Comments

I have never seen a Christian social media campaign like the recent “What’s In The Bible?” campaign. (You can read about “What’s In The Bible?” here.)

For those who don’t know, social media refers to using the social aspects of the internet, where communication is two way. Social media includes Twitter, Facebook and blogs to name a few.

The “What’s In The Bible?” (WITB) campaign managed to effectively use social media, and here’s how they did it.

The Beginning

The campaign started with a blog, run by WITB. This blog was part of the website. You can view the blog here. This website and blog was the starting point of the WITB campaign, and from here they launched everything. Including a very helpful introduction video which explains the product. This video is very professional, you can view it below.

The Middle

From the beginnings of the blog came a launch of the 1000 challenge. This ws a challenge set by WITB to get 1000 sign ups to the email list, 1000 Facebook fans and 1000 Twitter followers.

This was the launch of their social networking, where they could communicate with people. Although WITB has not yet reached all of these goals (Currently have 4065 Facebook fans and 692 Twitter followers), I have been following the activity and have found the updates very helpful and informative. They have used these methods of communication very well.

More of the Middle

The next big push in the WITB social media campaign came with an effort to have many blogs review their material. This was called a blog tour (run by Tyndale House Publishers), this involved up to 100 blogs applying to review the first 2 DVDs in the series. Each successful applicant received a preview copy of the DVD, as well as 2 certificates to give away as part of the competition, each certificate for a DVD (photo). This led to many people reviewing and getting very excited by the DVDs.

Sounds good, eh?

It sounds good indeed. If only more Christian organisations/churches could learn from their use of WITB.

Stay tuned for the lessons that we can learn from this campaign tomorrow.

Calum’s Concise Blog Summary #3

February 12, 2010 in Site News with 0 Comments

I’ve now had this new blog going for a few weeks and it has been great fun! I’ve got some ideas for some blog posts coming up that I know people will like (some about youth group games), let me know if there is something else you want me to write about (contact me here).

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Here are the latest posts from calumhenderson.com.

Here are my latest Delicious Bookmarks (What is Delicious?)

Thanks for reading!

Stuff Christian Culture Likes

February 11, 2010 in Fun with 0 Comments

I found this great blog the other day, it’s so great that I have to share it with you.

It’s called “Stuff Christian Culture Likes“, the tagline for the site is

“A preacher’s kids humerous take on the stuff American Evangelicals like”

I’ve enjoyed it so far for 2 main reasons.

It’s really funny
It’s helpful in thinking about the culture that we’re (not quite) a part of. Although this is about American Christian culture, it doesn’t take much to apply these cultural observations to us here in Australia.

To get you started on the site, here are some of my favourite posts that I have found so far

I’m not saying that this blog is entirely true, but I think it is funny and helpful to read.

What’s a Posterous?

February 8, 2010 in Technology with 2 Comments

Posterous is an upcoming blogging platform.

“What might be the simplest blogging platform to date… I’m seriously liking posterous.com.”

Michael Arrington, TechCrunch

To create a blog at Posterous, all you need to do is email post[at]posterous[dot]com with a first post. And that’s it. You have your site.

I’ve been using Posterous since November, and here is how I use it (my posterous).

I send emails to Posterous with a photo from my iPhone, and Posterous automatically sends those pictures to Twitter (via a tweet with short URL) and to Facebook (uploading the picture to an album).
I send emails to Posterous with a video link (usually form vimeo or youtube), and Posterous sends the video to Twitter (via a tweet with short URL) and to Facebook (where the video is embedded in my feed.

It is so incredibly easy to share photos and videos with those who I am connected with online.

If you want to share videos or photos online via Twitter or Facebook, then sign up for a Posterous account. It’ll serve you well.

If you would like to learn more about Posterous visit their FAQ page, it’s got the goods.

Calum’s Concise Blog Summary #2

February 3, 2010 in Site News with 0 Comments

Over the past month or so, a lot has happened. Though, I have not been posting online much.

It’s been a long time since the first one of these posts. However, from now these will happen every week or so, summarising what has happened here at calumhenderson.com.

Here’s what I have posted online since last time

Last 10 Delicious Bookmarks (What is Delicious?)

Thanks for reading over here at calumhenderson.com!

Happy New Year!

January 1, 2010 in Site News with 1 Comment

Yay for another year!

2010 is going to be a great year for me. Mainly because I’ll be getting married in July, but there’ll be other cool stuff as well.

2009 has been a pretty great year as well. Here’s some stuff that’s happened on this blog.

Started in May with this post.
Had a few posts with massive amounts of traffic due to external links (on RSS and Twitter)
But the biggest post was on Free Stuff that received an external link that people click through every day.
Stopped in August (for this reason)
Got back on the horse in November (for this reason)
Got published in December

Various things have changed and upgraded and improved and moved. It’s been fun.

Thanks to all those who read regularly! You guys are awesome!

And thanks to all who contribute to discussions! You too are awesome!

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