I have never seen a Christian social media campaign like the recent “What’s In The Bible?” campaign. (You can read about “What’s In The Bible?” here.)
For those who don’t know, social media refers to using the social aspects of the internet, where communication is two way. Social media includes Twitter, Facebook and blogs to name a few.
The “What’s In The Bible?” (WITB) campaign managed to effectively use social media, and here’s how they did it.
The Beginning
The campaign started with a blog, run by WITB. This blog was part of the website. You can view the blog here. This website and blog was the starting point of the WITB campaign, and from here they launched everything. Including a very helpful introduction video which explains the product. This video is very professional, you can view it below.
The Middle
From the beginnings of the blog came a launch of the 1000 challenge. This ws a challenge set by WITB to get 1000 sign ups to the email list, 1000 Facebook fans and 1000 Twitter followers.
This was the launch of their social networking, where they could communicate with people. Although WITB has not yet reached all of these goals (Currently have 4065 Facebook fans and 692 Twitter followers), I have been following the activity and have found the updates very helpful and informative. They have used these methods of communication very well.
More of the Middle
The next big push in the WITB social media campaign came with an effort to have many blogs review their material. This was called a blog tour (run by Tyndale House Publishers), this involved up to 100 blogs applying to review the first 2 DVDs in the series. Each successful applicant received a preview copy of the DVD, as well as 2 certificates to give away as part of the competition, each certificate for a DVD (photo). This led to many people reviewing and getting very excited by the DVDs.
Sounds good, eh?
It sounds good indeed. If only more Christian organisations/churches could learn from their use of WITB.
Stay tuned for the lessons that we can learn from this campaign tomorrow.





