Tag Archive - Blogging

An Amazing Social Media Campaign

What's In The Bible?I have never seen a Christian social media campaign like the recent “What’s In The Bible?” campaign. (You can read about “What’s In The Bible?” here.)

For those who don’t know, social media refers to using the social aspects of the internet, where communication is two way. Social media includes Twitter, Facebook and blogs to name a few.

The “What’s In The Bible?” (WITB) campaign managed to effectively use social media, and here’s how they did it.

The Beginning

The campaign started with a blog, run by WITB. This blog was part of the website. You can view the blog here. This website and blog was the starting point of the WITB campaign, and from here they launched everything. Including a very helpful introduction video which explains the product. This video is very professional, you can view it below.

The Middle

From the beginnings of the blog came a launch of the 1000 challenge. This ws a challenge set by WITB to get 1000 sign ups to the email list, 1000 Facebook fans and 1000 Twitter followers.

This was the launch of their social networking, where they could communicate with people. Although WITB has not yet reached all of these goals (Currently have 4065 Facebook fans and 692 Twitter followers), I have been following the activity and have found the updates very helpful and informative. They have used these methods of communication very well.

More of the Middle

The next big push in the WITB social media campaign came with an effort to have many blogs review their material. This was called a blog tour (run by Tyndale House Publishers), this involved up to 100 blogs applying to review the first 2 DVDs in the series. Each successful applicant received a preview copy of the DVD, as well as 2 certificates to give away as part of the competition, each certificate for a DVD (photo). This led to many people reviewing and getting very excited by the DVDs.

Sounds good, eh?

It sounds good indeed. If only more Christian organisations/churches could learn from their use of WITB.

Stay tuned for the lessons that we can learn from this campaign tomorrow.

Calum’s Concise Blog Summary #3

What’s a Posterous?

Posterous is an upcoming blogging platform.

“What might be the simplest blogging platform to date… I’m seriously liking posterous.com.”

Michael Arrington, TechCrunch

To create a blog at Posterous, all you need to do is email post[at]posterous[dot]com with a first post. And that’s it. You have your site.

I’ve been using Posterous since November, and here is how I use it (my posterous).

  • I send emails to Posterous with a photo  from my iPhone, and Posterous automatically sends those pictures to Twitter (via a tweet with short URL) and to Facebook (uploading the picture to an album).
  • I send emails to Posterous with a video link (usually form vimeo or youtube), and Posterous sends the video to Twitter (via a tweet with short URL) and to Facebook (where the video is embedded in my feed.

It is so incredibly easy to share photos and videos with those who I am connected with online.

If you want to share videos or photos online via Twitter or Facebook, then sign up for a Posterous account. It’ll serve you well.

If you would like to learn more about Posterous visit their FAQ page, it’s got the goods.

Calum’s Concise Blog Summary #2

Happy New Year!

Yay for another year!

2010 is going to be a great year for me. Mainly because I’ll be getting married in July, but there’ll be other cool stuff as well.

2009 has been a pretty great year as well. Here’s some stuff that’s happened on this blog.

  • Started in May with this post.
  • Had a few posts with massive amounts of traffic due to external links (on RSS and Twitter)
  • But the biggest post was on Free Stuff that received an external link that people click through every day.
  • Stopped in August (for this reason)
  • Got back on the horse in November (for this reason)
  • Got published in December

Various things have changed and upgraded and improved and moved. It’s been fun.

Thanks to all those who read regularly! You guys are awesome!

And thanks to all who contribute to discussions! You too are awesome!

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Blog Turns 100!

This is the 100th post on calumhenderson.wordpress.com! A pretty exciting milestone.

I thought now would be a good time to reflect on why I blog, read about that at About this Blog.

Here are the things that I said this blog would be.

  • Concise – most posts are around 200 words, and rarely does one go over 300
  • Positive – I think so, what do you think?
  • Regular – At times… more on this below
  • Colourful – Every post has a picture
  • God focused – I think I’ve done ok at making sure this blog glorifies God.

If you have been with me since the beginning, you’ll know that I was originally going to do this for 6 months, and then decide whether or not to keep going. Well, It’s been more than 6 months, but for some of those months I stopped. So i’m at least going to keep going for now, there may even be something exciting in the works… but probably not.

Thanks to all who have been reading!

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Calum's Concise Blog Summary #1

So, summaries of this blog are good in my eyes, as it allows you to read about what is happening on this blog, without having to sift through past posts one by one. This means that if you don’t read this blog every day (which all of you do of course), then you can still see the titles of each post, and decide if you want to read them. You can also see if you want to read anything that I have been reading from around the web via my delicious.com bookmarks.

However, “A Week has 5 Days” was a crappy title for these posts for a number of reasons.

  1. It was lame
  2. It didn’t make sense anymore, because the summaries were no longer weekly
  3. It was lame

Calum’s Concise Blog Summary isn’t much better, but at least it tells you what it is about. So, bonus points to anyone who can come up with a better name for me.

In the meantime, here is Calum’s Concise Blog Summary (tell me if you want me to add any other information to these summaries).

In exciting news, I had a guest post published at twitip.com (a site with over 30, 000 subscribers). It’s called Use Posterous to Easily Enhance Your Tweeting.

From calumhenderson.wordpress.com

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