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Lessons From An Amazing Social Media Campaign

March 30, 2010 in Technology with 0 Comments

Yesterday I wrote about an amazing social media campaign by “What’s In The Bible?”. Today I have some lessons that other Christian organisations and churches can learn from the campaign.

Social media is worth putting effort into, WITB has had a lot of interaction based on social media.
Twitter, Facebook and blogs are all worthwhile (for Australia, Facebook appears to be the most effective)
The key to social media is perseverance. This is not a new lesson. WITB continued to persevere despite the fact that they still have less than 1000 Twitter followers.
If you have a great product, people will like it. The WITB DVDs are incredibly well made, if something isn’t well made then people wont want to share it.
Professional videos are great in introducing a product. A quick professional DVD (like this one) will start social media well, and videos are so easy to share these days.

Social media is effective in sharing information, and effective campaigns like this one can glorify God. I hope that Christians can learn from each other and effectively use technology to serve God.

What other lessons can we learn from the WITB social media campaign?

An Amazing Social Media Campaign

March 29, 2010 in Technology with 6 Comments

I have never seen a Christian social media campaign like the recent “What’s In The Bible?” campaign. (You can read about “What’s In The Bible?” here.)

For those who don’t know, social media refers to using the social aspects of the internet, where communication is two way. Social media includes Twitter, Facebook and blogs to name a few.

The “What’s In The Bible?” (WITB) campaign managed to effectively use social media, and here’s how they did it.

The Beginning

The campaign started with a blog, run by WITB. This blog was part of the website. You can view the blog here. This website and blog was the starting point of the WITB campaign, and from here they launched everything. Including a very helpful introduction video which explains the product. This video is very professional, you can view it below.

The Middle

From the beginnings of the blog came a launch of the 1000 challenge. This ws a challenge set by WITB to get 1000 sign ups to the email list, 1000 Facebook fans and 1000 Twitter followers.

This was the launch of their social networking, where they could communicate with people. Although WITB has not yet reached all of these goals (Currently have 4065 Facebook fans and 692 Twitter followers), I have been following the activity and have found the updates very helpful and informative. They have used these methods of communication very well.

More of the Middle

The next big push in the WITB social media campaign came with an effort to have many blogs review their material. This was called a blog tour (run by Tyndale House Publishers), this involved up to 100 blogs applying to review the first 2 DVDs in the series. Each successful applicant received a preview copy of the DVD, as well as 2 certificates to give away as part of the competition, each certificate for a DVD (photo). This led to many people reviewing and getting very excited by the DVDs.

Sounds good, eh?

It sounds good indeed. If only more Christian organisations/churches could learn from their use of WITB.

Stay tuned for the lessons that we can learn from this campaign tomorrow.

Maybe I will…

November 29, 2009 in Life with 4 Comments

I like blogging.

Over the past few months, I have missed it.

I have missed the reflecting and the active searching for new information to share.

Life has calmed down for me, I now have three months of holidays (though I have quite a bit to do). So I think I may have some time to casually blog.

I make no promises as to daily posting, but I will try to make quality posts when I do. I hope that I can share some helpful thoughts, and I look forward to discussion that will ensue.

Some things I may blog about include

Continuing the Public vs Private debate (with new thoughts and possibility of creating a resource for pre-service teachers)
6 children’s talks I am writing for beach mission (on crazy stories from the Bible)
General reflections from the Bible
Thoughts about technology
Anything else…?

A photo uploaded to Posterous

So first thing to blog about… Posterous

I just started an account (here), after seeing Dave Miers use it. It’s pretty cool, and allows you to immediately post to Facebook and Twitter (and other sites).

It’s pretty easy to post, just via email or on the web. I think it’s better than Twitpic or other photo services, and it’s not just for photos.

Well that was fun. I look forward to this casual blogging, and will see where it leads.

Some fun: 25 things I hate about Facebook

June 7, 2009 in Fun, Technology with 0 Comments

This is pretty old, but it’s awesome.

4 benefits of 3rd party Twitter applications

June 2, 2009 in Technology with 0 Comments

This is the last post about Twitter for a while after “5 reasons to Tweet” and “How to use Twitter“.

One of Twitter’s great advantages is that it can be used in many different forms. Yes, you can Tweet from the Twitter website. But, there are also tools that allow you to Tweet from many other areas. These take the form of both Desktop clients and mobile clients. You can read about some of them here and here.

These other methods of sharing and receiving content are one area where Twitter really stands out from Facebook. Here are 4 ways that 3rd party clients can benefit you.

Ancon on Facebook

May 28, 2009 in Technology with 0 Comments

Ancon is coming up soon!

Ancon is the sueu’s (Sydney Uni Evangelical Union) annual conferance. An awesome week of biblical teaching! I went last year and it was truly amazing. Last years topic was Justification, and this year will be on the Spirit.

Ancon is at the moment, being touted on Facebook by just about every member of the EU, and I think that anyone with any connection with friends in the EU, would find it hard to avoid hearing about Ancon.

There are a few strategies being used

Change your middle name to “Ancon”
Change your profile pic to Ancon pic
Change your status to have Ancon in it somehow

Sounds pretty simple, and I think it will achieve it’s goal of awareness about Ancon being raised.

Thumbs up for Ancon on Facebook! Good work guys!

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Lessons From An Amazing Social Media Campaign