WITB | Calum Henderson

Tag Archive - WITB

Lessons From An Amazing Social Media Campaign

March 30, 2010 in Technology with 0 Comments

Yesterday I wrote about an amazing social media campaign by “What’s In The Bible?”. Today I have some lessons that other Christian organisations and churches can learn from the campaign.

Social media is worth putting effort into, WITB has had a lot of interaction based on social media.
Twitter, Facebook and blogs are all worthwhile (for Australia, Facebook appears to be the most effective)
The key to social media is perseverance. This is not a new lesson. WITB continued to persevere despite the fact that they still have less than 1000 Twitter followers.
If you have a great product, people will like it. The WITB DVDs are incredibly well made, if something isn’t well made then people wont want to share it.
Professional videos are great in introducing a product. A quick professional DVD (like this one) will start social media well, and videos are so easy to share these days.

Social media is effective in sharing information, and effective campaigns like this one can glorify God. I hope that Christians can learn from each other and effectively use technology to serve God.

What other lessons can we learn from the WITB social media campaign?

An Amazing Social Media Campaign

March 29, 2010 in Technology with 6 Comments

I have never seen a Christian social media campaign like the recent “What’s In The Bible?” campaign. (You can read about “What’s In The Bible?” here.)

For those who don’t know, social media refers to using the social aspects of the internet, where communication is two way. Social media includes Twitter, Facebook and blogs to name a few.

The “What’s In The Bible?” (WITB) campaign managed to effectively use social media, and here’s how they did it.

The Beginning

The campaign started with a blog, run by WITB. This blog was part of the website. You can view the blog here. This website and blog was the starting point of the WITB campaign, and from here they launched everything. Including a very helpful introduction video which explains the product. This video is very professional, you can view it below.

The Middle

From the beginnings of the blog came a launch of the 1000 challenge. This ws a challenge set by WITB to get 1000 sign ups to the email list, 1000 Facebook fans and 1000 Twitter followers.

This was the launch of their social networking, where they could communicate with people. Although WITB has not yet reached all of these goals (Currently have 4065 Facebook fans and 692 Twitter followers), I have been following the activity and have found the updates very helpful and informative. They have used these methods of communication very well.

More of the Middle

The next big push in the WITB social media campaign came with an effort to have many blogs review their material. This was called a blog tour (run by Tyndale House Publishers), this involved up to 100 blogs applying to review the first 2 DVDs in the series. Each successful applicant received a preview copy of the DVD, as well as 2 certificates to give away as part of the competition, each certificate for a DVD (photo). This led to many people reviewing and getting very excited by the DVDs.

Sounds good, eh?

It sounds good indeed. If only more Christian organisations/churches could learn from their use of WITB.

Stay tuned for the lessons that we can learn from this campaign tomorrow.

Competition Winners!

March 19, 2010 in Site News with 3 Comments

Last week I reviewed “What’s In The Bible?”. A new DVD series for kids by VeggieTales creator, Phil Vischer. You can read that review here.

What's In The Bible?

As part of the review, I was given two certificates to give away, each for a DVD. So here are the two competition winners…

“Let My People Go” – Karla
“In The Beginning” – Joel A Moroney

Congratulations to both of you!

In order to determine the winners I pretty much followed the procedure set out by Steve Kryger in his post, “How to select a competition winner at random“.

I’ll have sent out emails to the winners. Thanks to all who entered!

And for those of you who didn’t win, you can download some colouring in pages by clicking here. Colouring in is always fun…

“What’s In The Bible?” Answers Tricky Questions

March 8, 2010 in Kids/Youth with 23 Comments

“What’s In The Bible?” is a new DVD series for kids. It’s from the creator of VeggieTales, Phil Vischer.

VeggieTales had some critics who said that it was just a collection of Old Testament stories and morals, without actually joining any stories together or mentioning salvation through Jesus.

“What’s In The Bible?” aims to equip the next generation with knowledge of the Bible as a whole, not just as a group of stories. It attempts to give kids a full Biblical theology, and not just knowledge of some nice stories.

Here is a trailer for “What’s In The Bible?”

Recently I applied to review this DVD series as part of a Blog Tour with the Tyndale House Publishers, and below are a few of my thoughts after watching the first two DVDs from the 13 part series. Continue reading below for your chance to win a copy of DVD 1 or 2 (“In The Beginning” or “Let My People Go”).